According to Mac Rumors Apple is seriously considering another stock split which will decrease the price of the stock, but the number of shares will increase proportionately. Considering the current market value of Apple(AAPL) is at $93.15 (which is almost 4 dollars above the price Apple stock split in February 05) it is reasonable to take these rumors into careful consideration.

How Will the Apple Stock Split Affect You?

Companies often split their stock when they believe the price of their stock exceeds the amount smaller individual investors would be willing to pay for the stock. By reducing the price of the stock, companies try to make their stock more affordable to these investors. (SEC)

By lowering the price of the stocks and increasing trading volume, the market tends to produce many more “buys” for the given stock, which acts directly as a catalyst increasing the stock’s trading value over time.

This is great news for Apple stockholders especially since MSN stock analyst Jon Marksmen predicts Apple stock to double again by 2010. So lets say that you just bought 100 shares of Apple stock today at $93.15 per share. That comes to total value of $9,315. If a two-to-one split occurs, your stock will still be valued at $9,315 but you will own 200 shares at $46.57 instead of 100 shares at $93.15. Given the historical trend of stock splits generating more trading volume and buys, you will be increasing your earnings at a faster rate than you would have before the split (In theory of course).

Apple just announced that the new Apple TV is available for purchase and ready to be shipped starting today. Many have been eagerly awaiting Apple TV’s launch since its release date was pushed back this past February. Priced at a cool $299 the Apple TV is a nifty gadget for anyone who uses iTunes on the regular.

Features

• Syncing – Apple TV automatically syncs with your iTunes Library allowing you to access all your songs, tv shows, movies, podcasts and photo galleries using 802.1 wireless technology.
• Ease of Connectivity – Apple TV connects to any television set using basic component A/V or HDMI cables.
• Platform Independent – Apple TV works with Windows/Mac or any other platform capable of running iTunes. Finally a little cross-platform love that everyone can appreciate.

Too Pricey for Mainstream iTunes Users

I think the Apple TV would be a solid investment for those hardcore iTunes users out there. Apple TV is able to wirelessly sync all your iTunes media and let you view it on your TV, but your average user isn’t going to have enough media in their iTunes library to warrant the $299 price tag . Let alone most average computer users don’t even know how to use iTunes to its full extent.

For all you inexperienced iTunes users out there the Apple TV probably isn’t a smart buy for you at the moment. But for iTunes and Apple product enthusiasts it could very well be a dream come true.